Hyundai, Kia, and others in the global battle for EV talent

Global battery and electric vehicle (EV) manufacturers are competing fiercely for top talent to meet the rapidly growing demand of the green car industry. Without a doubt, high salaries and various incentives are the most prominent strategies in this competition. Hyundai Motor Group, the world’s third-largest automaker, aims to attract top talent from leading universities in North America and Europe to Korea.

In the EV market, talent is key

The Hyundai Motor Group, including Hyundai Motor Company and Kia Motors Corporation, plans to invite about 100 doctoral students from leading universities in North America and Europe to Korea for a global recruitment event. The highlight of the four-day event, which begins on August 7, is a showcase of Hyundai’s core businesses, including eco-friendly vehicles and smart factories, designed to attract the attention of these scholars. Hyundai will provide participants with premium perks during the event, including round-trip airfare and free nights at a five-star hotel.

Offer a Montgomery factory mechanic $30/hr.

Competition is heating up in the U.S., the world’s third-largest green car market. At the heart of the competition is the significant benefit that U.S. policy provides to domestic product assembly. Hyundai is ramping up its workforce at a $5.5 billion electric vehicle and battery production facility currently under construction in Georgia with a goal of mass production in the second half of 2024. Known for its attractive incentive packages in conjunction with local governments, Hyundai takes a specialized approach to hiring, offering mechanics at its Montgomery plant a starting salary of about $30 per hour, discounts on new cars, and health insurance.

Korean battery manufacturers with factories in North America are also on the hunt for talent, and the competition doesn’t stop there. LG Energy Solutions, the world’s second-largest manufacturer of electric vehicle batteries, continues to host recruitment events across North America to attract top graduate students to its eight plants in the United States. To make life easier for job seekers, SK global chose the recently popular “drive-through” recruitment strategy.

BMW pays tuition for temps

In this era of growing demand, the average compensation for electric vehicle and battery talent in the U.S. has skyrocketed. According to research from the Volta Foundation, as of 2021, a junior cell engineer earns about $100,000 and a director earns about $200,000. But it takes more than a high salary to attract premium talent. Luxury automaker BMW is gaining traction with a more comprehensive approach to tuition reimbursement that extends to temporary employees.

U.S. state governments also support

The Michigan state government plans to launch an electric vehicle scholarship program for companies setting up new production facilities in the state. The initiative creates attractive opportunities for talented students pursuing related fields by offering scholarships to join participating companies. Companies like the ZF Group are also reaching out to potential young talent by introducing elementary school students to robotics and future automotive technologies to spark curiosity and interest in the company.


  1. What is the global recruitment process for electric vehicles at Hyundai Motor Group?
    • Hyundai Motor Group plans to invite more than 100 doctoral students from leading universities in North America and Europe to Korea. We will be hosting a global recruitment event to introduce our major businesses such as smart factories and green cars.
  2. How do other companies like LG Energy, SK energy, and others attract talent?
    • LG Energy has been holding recruitment events across North America from time to time to recruit top talent for its eight plants in operation or under construction in the U.S., while SK energy has held “drive-through” recruitment events to make hiring easy and convenient for job seekers.
  3. Is salary the most important factor in attracting talent to the U.S. EV and battery industry?
    • Salary plays an important role, with median wages ranging from $100,000 for junior cell engineers to nearly $200,000 for director positions. But other factors matter too. For example, luxury automaker BMW offers tuition assistance to temporary employees as part of its hiring strategy.
  4. What initiatives is the Michigan state government working on to foster the EV industry?
    • The state of Michigan plans to launch an electric vehicle scholarship program for companies setting up new production facilities in the state. The government will provide scholarships for outstanding students majoring in related fields to join participating companies.
  5. How are companies like ZF Group planning for future hiring?
    • The ZF Group is delivering robots directly to elementary schools to spark children’s curiosity about future automotive technologies and companies. We also invite high school teachers to introduce the company to high-potential students.

– This post was adapted from를.

Leave a Reply

Scroll to Top