Recently opened at Shinsegae Department Store Gangnam, Sweets Park, the largest dessert specialty shop in Korea, is a true paradise for dessert lovers. It’s home to more than 40 famous local and international dessert shops, giving dessert lovers plenty of choices.
Sweet Park’s achievements
‘Sweets Park’ is a collection of 40 dessert shops representing domestic and international brands in a space of about 1,600 square meters (5300 square feet), and is the first area to be unveiled during the total renovation of the Gangnam Food Center. Shinsegae Department Store analyzed the sales of its Gangnam store in the month following the opening of Sweet Park, and found that dessert sales increased by 201% and total food sales increased by nearly 50% year-on-year.
- Renovation Project: Sweet Park is the first result of a comprehensive renovation project of the Gangnam Food Center, which has attracted many visitors since its opening last month. [1]
- Visitor and revenue growth: Within a month of opening, we had 1.4 million cumulative visitors and saw a significant increase in revenue. [2]
Notably, more than half (54%) of new customers are in their 20s and 30s, making them the “MZ generation. Combining new and existing customers, we’ve seen an influx of younger customers, with sales up 295% year-over-year for 20-somethings and 138% for 30-somethings.
What sets Suite Park apart
Sweet Park plans to keep the excitement going with a new pop-up store a month after opening.
Due to the ‘related purchase effect’ of Sweet Park, overall sales at the Gangnam store increased by 30% for the month, the highest growth rate among all 13 Shinsegae stores. Here’s why
- A variety of dessert outlets: With more than 40 local and international dessert outlets, visitors are spoiled for choice.
- New project: Shinsegae Department Store Gangnam, a new project of Shinsegae Department Store, showed a significant effect of product-linked sales. [3]
The ‘Sweet Park’ at Shinsegae Gangnam has become a must-visit destination for dessert lovers. By giving people the opportunity to compare and enjoy a variety of desserts in one place, we’re attracting more people. In the future, Sweet Park is expected to continue to grow and offer new dessert experiences to visitors.
For directions and more information, visit the official Shinsegae Department Store website🌟.
